Enlarge / The Apple TV 4K and distant.

Samuel Axon

Apple CEO Tim Cook dinner introduced the forthcoming look of Amazon Prime Video to the Apple TV earlier this yr, however the launch stored getting pushed again for unknown causes. Now, Amazon’s Prime Video app is lastly rolling out on the tvOS app retailer. The Prime Video iOS app was not too long ago up to date to model 5.zero and the discharge notes state that subscribers can obtain a separate tvOS app on their Apple TV to look at Prime Video content material on that gadget.

Though we had been capable of obtain it this morning, in response to a report by 9to5Mac, the Amazon Prime Video app might not present up for all customers in a tvOS app retailer search. If it would not present up there, you’ll find the brand new app by looking for “Amazon” within the tvOS app retailer, choosing the Amazon Procuring app, and discovering the brand new Prime Video app within the “Extra by this Developer” part on the backside of the web page. So as to use the Prime Video app, it’s essential to have a third-generation Apple TV or newer gadget.

Cook dinner first introduced the launch of Amazon Prime Video for Apple’s set-top field again at WWDC in June, and the primary launch was set for someday this summer time. However the summertime got here and went and Apple TV customers continued to go with out Prime Video. Some suspected the launch would coincide with the iPhone X occasion in September, however no. Now, Amazon Prime Video joins a variety of different huge streaming providers, together with Netflix and Hulu, which have tvOS apps. Beforehand, any Amazon Prime Video content material might solely play on an Apple TV by way of AirPlay from one other gadget.

This will open the door for Amazon to promote the Apple TV once more on its retail web site. Amazon hasn’t offered Apple TV since 2015 and not too long ago CEO Jeff Bezos stated that the one method Amazon would rethink promoting the gadget is that if its Prime Video service was accessible on the Apple TV. The discharge of the tvOS app seems to resolve that problem, so it is potential that Amazon and Apple will play properly with one another (at the least on this entrance) as soon as once more.

Presently Amazon’s most important streaming content material feud is with Google, which introduced it would pull YouTube help from Amazon’s Fireplace TV gadget in 2018. Google additionally blocked YouTube from Amazon’s Echo Present yesterday for the second time—the primary occurred a couple of months in the past, when Google claimed Amazon’s implementation of YouTube violated its phrases of service. Amazon discovered one other option to get YouTube onto the Echo Present since then and Google simply blocked it whereas asserting the forthcoming suspension on the Fireplace TV.

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