An open letter to Apple from some traders sparked the tech big to reply by promising new software program instruments for folks to limit and monitor their youngsters’ smartphone use. In a report by The Wall Avenue Journal, Apple states it has plans to create new software program options that may make its present parental controls on iPhone and different gadgets “much more strong.”

“We expect deeply about how our merchandise are used and the influence they’ve on customers and the individuals round them,” Apple mentioned in its assertion to The Wall Avenue Journal. “We take this accountability very critically and we’re dedicated to assembly and exceeding our clients’ expectations, particularly on the subject of defending youngsters.”

Apple did not present particulars on its deliberate, improved parental management options, however it did level again to the controls its software program has had in place since 2008. The Settings app on each iPhone has a parental management part that permits adults to limit web site entry, management in-app purchases, and set up or delete apps, amongst different issues.

However these present settings have not been sufficient to quell the troubles of the traders who wrote an open letter to Apple final week, expressing concern in regards to the impact smartphones can have on youngsters who’re glued to these gadgets. The letter’s authors, Jana Companions LLC and the California State Lecturers’ Retirement System (Calstrs), management about $2 billion of Apple’s shares—a comparatively small quantity contemplating Apple’s $900 billion market worth, however clearly sufficient to seize the corporate’s consideration.

The letter urged the iPhone maker so as to add controls that enable mother and father to restrict a toddler’s smartphone use. The traders additionally counsel Apple ought to support analysis that research the influence of extreme smartphone use on youngsters and psychological well being.

Apple didn’t present a timeline for the discharge of its up to date parental management options.

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