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Charleville Lodge / FB

An Irish lodge has banned bloggers and different influencers after a 22-year-old YouTuber broke down in tears when she was refused free accomodation.

Elle Darby, a UK-based social media influencer first emailed Charleville Lodge in Dublin to hunt a tit for tat association searching for a free 5 evening lodging in change for bringing consideration to the boutique lodge.

She touted her 87,000 YouTube subscribers and 76,000 Instagram followers earlier than persevering with:

My accomplice and I are planning to come back to Dublin for an early Valentine’s Day weekend from Feb eighth to 12th to discover the world.

As I used to be looking for locations to remain, I got here throughout your gorgeous lodge and would like to characteristic you in my YouTube movies/devoted Instagram tales/posts to carry visitors to your lodge and advocate others to e book up in return totally free lodging.

Earlier than ending the e-mail, Darby once more tried to promote Charleville Lodge on the advantages of offering free accomodations to influencers by dropping a point out of an identical collaboration with Common Orlando the earlier yr. “It’s been wonderful for them,” she mentioned.

Clearly Darby didn’t know who she was coping with.

The lodge has made a reputation for itself in creating some actually nice viral content material, like this. Or how about these “don’t disturb” door hangers?  Its coverage on breastfeeding (presumably NSFW, if you happen to work for morons)? Or, there’s my favourite: this “promo” video (beneath) that has me dying to remain there subsequent time I’m in Dublin.

I’ll be paying for my lodging, nonetheless.

Dubbed, “bloggergate,” the lodge’s social media accounts have had some enjoyable with the fiasco, and with Darby herself, this week together with this response:

Expensive Social Influencer (I do know your title however apparently it’s not vital to make use of names),

Thanks on your e-mail on the lookout for free lodging in return for publicity. It takes numerous balls to ship an e-mail like that, if not a lot self-respect and dignity.

If I allow you to keep right here in return for a characteristic in your video, who’s going to pay the employees who take care of you? Who’s going to pay the housekeepers who clear your room? The waiters who serve you breakfast? The receptionist who checks you in? Who’s going to pay for the sunshine and warmth you utilize throughout your keep? The laundering of your mattress sheets? The water charges? Possibly I ought to inform my employees they are going to be featured in your video in lieu of receiving fee for work carried out when you’re in residence?

Fortunate for us, we too have a big social media following. We’ve got 186okay followers on our two Fb pages, an estimated 80okay on our Snapchat, 32okay on Instagram and a paltry 12okay on our Twitter, however Jesus Christ, I might by no means in 1,000,000 years ask anybody for something totally free. I additionally weblog a bit (, which so far as I’m conscious is one other method of claiming “write stuff on the web”. The above stats don’t make me any higher than anybody else or afford me the best to not pay for one thing everybody else has to pay for.

In future, I’d advise you to supply to pay your method like everybody else, and if the lodge in query believes your protection will assist them, possibly they’ll provide you with a complimentary improve to a set. This might present extra self-respect in your half and, let’s face it, it might be much less embarrassing for you. Here’s a little video I produced which you’ll study from:

Finest regards,


P.S. The reply is not any.


Lodge proprietor Paul Stenson’s response is the kind greatest learn in entrance of a fireside with Morgan Freeman narrating. Gradual, gentle music would construct to a crescendo earlier than dropping out to silence as Freeman deadpans to the digicam and delivers the “P.S. The reply is not any.” line.

I may have fortunately slid into the weekend on that be aware, however the drama didn’t finish there.

As is commonly the case, Darby made the issue a lot worse by responding, stating she felt “uncovered,” “embarrassed,” and “offended” on the response in a YouTube video.

The sense of entitlement is powerful with this one. So robust, in truth, that Darby’s follow-up video would possibly even be extra cringeworthy than the general public shaming she took on Fb. However no one tells the story higher than Darby, so we’ll let her do the speaking:

The response, coupled with a little bit of backlash from different bloggers and so-called influencers, led the lodge to enact a brand new coverage, thereby banning bloggers and social media personalities from the premises.

We reached out for remark about whether or not the lodge and cafe really supposed to comply with by on the ban, and if Stenson had additional remark about the entire bloggergate fiasco.

We’re not anticipating a response…


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