Comic, creator, and Final Week Tonight author Josh Gondelman is aware of the right way to be humorous in any context. Like all comic, Josh’s second (or third or fourth) job is being good at Twitter. In 2012 he co-created the novelty account Fashionable Seinfeld, and he tweets often on his personal account. On this video he explains how—or how not—to tweet.

Ensure you have an thought you wish to specific. You don’t want to simply replenish the web with phrases and thought.

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