In 2017 we at TNW determined to utterly revamp our contributor platform. We used to have a free-for-all platform which someday led to the invention of latest voices and subjects, however it additionally produced a variety of poorly written articles.
That’s why we created a brand new contributors part on our major website, giving contributed articles extra publicity whereas concurrently imposing stricter tips. We’ve been extraordinarily proud of the outcomes thus far as a result of this new methodology has given us higher articles and introduced in views that our employees writers didn’t have.
However that doesn’t imply it may’t get higher. That’s why I’ve put collectively this information, together with the TNW editorial crew, to provide detailed details about how our program works so that folks such as you can assist us make it higher with fascinating new contributions.
This information is supposed for first time contributors, any kind of intermediaries (reminiscent of PR peeps), our frequent contributors — the superb ‘TNW Contributors’ — and anyone else that has an curiosity in our contributor platform.
On this information, you’ll find details about every part it’s good to find out about our platform and what sort of articles we wish:
TNW’s causes for having contributors
Matters and angles
Titles and subheads
Examples of fine articles
How one can apply
I’ll begin with the broad strokes — how you must write, about what, and many others. — after which slowly transfer one to the nitty-gritty of the method — how you must ship in your drafts and our tiny however extremely necessary copy/spelling types.
We’ll proceed to good our platform and our course of, so I’ll maintain updating this information once in a while. Due to this fact it’s a good suggestion to learn by way of it once more each now and again.
However sufficient blabbering, let’s get began!
TL;DR: Nope, you’re not getting away that straightforward! It’s important to learn the WHOLE factor in case you’re fascinated by contributing. We gained’t even reply to submissions if it’s clear the sender didn’t learn this information fastidiously.
Why have a contributor program in any respect?
Our employees writers are superior, that’s a truth, however they don’t know every part. They don’t have time to get into the skilled particulars of varied tech fields and infrequently don’t have the hands-on expertise. That’s why now we have a platform the place we are able to have specialists from varied industries share their unique insights with our readers, bringing them contemporary and new views.
TNW can be all about creating communities, we began with our conferences and now we wish to discover how we are able to try this with the contributor platform. We’re searching for specialists who wish to develop into frequent contributors, in addition to to ascertain relationships with PR intermediaries. Nonetheless, we’re going to set the bar excessive, and solely say ‘sure’ to superior and insightful writers.
However in case you’re going to contribute articles, you in all probability wish to know what precisely all people is getting out of the deal. I’d say the next factors just about sum it up:
What TNW will get:
Extra articles printed on our website, which interprets to extra views — which we love
Extra numerous content material and subjects that our employees writers don’t have the experience to cowl extensively
Chance of discovering new expertise: writers, audio system for our conferences, and many others.
What you, the contributor, will get:
Nice publicity! And it doesn’t damage that it’s on a revered platform that’s selective with regards to contributed content material
Editorial suggestions — it’s nice getting printed, however it’s even better to get the suggestions to make it simpler to get printed once more
website positioning and sharing on social media
The potential of receiving direct publishing entry and turning into a full-fledged ‘TNW Contributor’
To date we’ve had nice experiences with new contributors and constructed nice relationships. However now it’s time for the stuff that issues most, find out how to really write a superb put up for TNW.
Crucial half is the tone
The subjects of the articles on our contributor platform differ tremendously, which is superior, however it’s necessary that all of them share the ‘TNW tone.’ Each contributed put up must be written in a private and casual tone, each to make it extra enjoyable for the reader and to make it stand out on-line.
There are millions of articles on the market on tech, enterprise, and associated subjects which might be written in a boring, impersonal, and technical type — so there’s probably not a degree to maintain including to that scene. What we wish to do as a substitute is to publish articles that method technically complicated issues in a ‘human’ manner.
To simplify: we like writing about robots, however we completely despise studying a textual content that appears prefer it’s been written by one. It is best to attempt to write in an identical tone that you simply’d use when explaining a subject to a pal, who isn’t an skilled within the area.
That doesn’t imply you must dumb every part down — as lots of our readers are specialists — it simply signifies that you must loosen up your type. Many individuals fear about not showing respectable or severe sufficient in the event that they write in a extra relaxed method, however these sort of worries don’t belong on TNW.
Writing in a stiffer and extra inflexible type doesn’t imply you’re higher in your area, it’s virtually the precise reverse. It’s straightforward to mimic the jargon heavy-discourse of most industries, however it takes actual data to put in writing about subjects in a ‘human’ method that bridges the hole between specialists and most of the people.
We’re searching for specialists to share their insights in a private voice, as a person, as a substitute of on behalf of an organization (as any sort of promotion is strictly forbidden on the platform). So it’s necessary while you contribute to TNW that you simply utterly ditch the boring and jargon-heavy B2B writing type — or the overly constructive and salesy PR-style — and begin writing like an actual individual.
Step one in adopting an off-the-cuff and private type is to all the time use contractions and to not draw back from utilizing private pronouns. You possibly can tackle the reader straight and share your private insights and expertise, e.g. “Once I first began out, I discovered this notably helpful,” “I’d suggest,” and many others.
Now that you recognize extra about ‘how’ we wish the articles written, let’s get into the ‘what’.
What ought to the articles be about? How ought to they be angled?
We’re a tech web site, so mainly something that has one thing to do with tech — AI, cybersecurity, design, UI/UX, cryptocurrencies, social media, programming, tech laws, large information, privateness, and many others. — can work on TNW. On the contributor platform we additionally cowl different subjects reminiscent of enterprise, advertising and marketing, entrepreneurship, and different associated fields.
Nonetheless, saying precisely what subjects we’d prefer to be lined inside these large classes is extraordinarily difficult. We positively need extra design and dev associated posts, however the level of getting a contributor platform can be to publish extra assorted content material on our website, probably one thing that we wouldn’t have ever considered ourselves.
That’s why I don’t wish to dictate an excessive amount of beforehand what sort of subjects you must select, however a very powerful factor is to focus by yourself space of experience. We’re searching for contributors who’re specialists of their area and that may share their insights in a enjoyable and informative manner.
To make clear, an ‘skilled’ after all refers to your occupation — like cybersecurity researcher, developer, content material author, enterprise supervisor, scientist, and many others. — but in addition to your cultural insights. We at TNW like to get unique and well-formed insights from new areas and tradition. For instance, it’d be superior to have somebody that may present our readers with insights from the superb Chinese language tech scene, which stays thriller for many Western readers.
Usually, I do know that these tips may really feel fairly imprecise, however it’s the closest we are able to get with out overly influencing your matter selections. Nonetheless, I can enhance upon them by providing you with an concept of what we don’t need:
No promotional posts
Nothing written on behalf of an organization (has to have a person’s voice)
No funding information
No product/gadget opinions
No listicles on merchandise/providers
No interviews (there are just a few on the platform, however they’ve been finished in collaboration with our editorial crew)
No information reporting (that’s dealt with by our employees writers)
We’re a information website, however the contributor part is extra for insightful content material, like thought management (sort of an empty phrase, proper?), opinion items, deep dives, guides, explainers, and many others. It presents an opportunity to vary gears and take a look at subjects in a broader context than the every day information cycle often permits.
So while you’re attempting to provide you with a subject, take into consideration what you are feeling must be highlighted with in your area, that our readers would take pleasure in. It may be stating issues, figuring out tendencies, or giving recommendation you would like you’d had while you had been beginning out. You can even write in regards to the fundamentals, which could really feel primary and too apparent to you, however it may nonetheless be new and fascinating to our viewers.
In terms of recommendation posts or guides, we regularly see the tendency to make it right into a listicle, like ‘5 suggestions for blahblah’ or ‘Three issues you must do to blahblah’. Some listicles may work, however it simply looks like the online is saturated with them and so they can come off as empty and superficial. Additionally, how do you often learn listicles? You simply mainly skip over the entire thing and solely learn the subheads after which transfer on along with your shopping.
That’s why we prefer to advise folks to change their angle and deal with just one or two facets. Not solely does that make the article extra concise and coherent, however it additionally helps it to face out. ‘5 suggestions’ doesn’t give the reader a lot to go on, however pinpointing a specific methodology/concern/trick/facet/development/high quality and what it means in a title can persuade the reader to truly click on on the article.
One other profit from splitting up listicles is you can then perhaps get just a few fascinating articles out of the identical concept which might’ve resulted in just one listicle. And making articles extra concise and clear isn’t solely an issue for listicles, it’s one thing you all the time want to bear in mind.
It is best to all the time know what it’s that you really want the reader to have discovered as soon as he/she has learn your article. When you have got a transparent concept what the core or essence of your article is, then you may mirror it in your title, intro, and the construction of the article.
In fact it may be essential to incorporate extra views and widen the scope for some subjects, however having a transparent ‘core’ component helps these articles as nicely. You should use the core as an anchor, a transparent place to begin for the reader that creates the context for additional widening of the scope.
Now we’ve just about lined the massive and imprecise ideas of article writing, tone, and angles, so let’s transfer on to the extra specified components.
Titles and subheads — first impression and clarifiers
Titles are extraordinarily necessary as a result of they’re your first likelihood to persuade folks to learn your article. Nonetheless, making an attractive title is extraordinarily troublesome, particularly as a result of there isn’t any magical components on the market.
It could be fantastic if we may inform you what a superb title is right here, however we are able to’t, so that you’ll must make do with some pointers. The at the beginning pointer is completeness. Out of respect to your reader you need them to know as a lot as attainable about what she or he goes to take a position time in. This may run opposite to what you suppose you recognize about withholding data to arouse curiosity, however belief us — coyness solely serves to arrange your reader for disappointment.
Except for completeness, specificity can be necessary. As an alternative of specializing in a big-picture idea, it is likely to be higher to focus on a element that brings that idea nearer to the reader. This may very well be both a placing element from the textual content (‘this banana analogy helps everybody perceive blockchain’), or a element in regards to the reader (‘… for people who find themselves afraid to ask about blockchain’).
The ultimate pointer to bear in mind is that triggering emotion — constructive or damaging — is a robust instrument. Is there one thing your textual content that might make somebody completely satisfied/indignant/scared/exctatic/outraged? Use it.
Few frequent errors that I see in titles from contributors:
Pointless query marks on the finish of titles that begin with why/how/and many others.
Titles That Are In The God-Terrible Title Case
Doesn’t symbolize the primary level of the article
E-book-chapter-like titles, doesn’t work for on-line posts (too imprecise)
That is principally for our ‘TNW Contributors’ — who’ve entry to our CMS — however the completely worst mistake you may make is publishing a title that’s not in sentence case!!! We at TNW despise title case, it’s terribly ugly, so please get this proper — and this additionally goes for subheads.
Talking of subheads! I personally like so as to add subheads to assist the reader comply with the final argumentation of the article — to provide him/her clear manner factors all through the piece. I imply, are you able to think about studying this information with none subheads?
Subheads are completely essential for a humongous information like this one, but in addition nice for 600-1,000 phrase items. I like to recommend to have subheads longer than a few phrases, and it’s additionally to point your stance, opinion, or what feeling you’re attempting to invoke.
It’s positive to have subheads each three or 4 paragraphs, however it after all will depend on the subject what works finest. However take into accout, we solely use Heading 2 on our website, so don’t write a chunk that want a number of layers of subheads.
Nonetheless, one last factor relating to titles. Though I’ve added title tips, it doesn’t routinely imply that we’ll use your unique title. We reserve the best to vary the titles of contributed articles to make them extra interesting, descriptive, enjoyable, and to make them match higher in with the remainder of TNW.
So if that’s the case, why trouble with having recommendation on find out how to do titles within the contributors information? Effectively, though we’d change or tweak some titles, it’s all the time higher if the article has a superb title to start with.
Having a superb, clear, and intriguing title signifies that you recognize what’s the ‘essence’ or ‘core’ of your article. Which means your article is extra targeted and helps you with creating a transparent narrative thread all through the article. However now it’s time to get into the opposite main part of the ‘first impression’ of your article: pictures.
Have enjoyable with pictures
Everyone knows that featured pictures and titles are extraordinarily necessary because it’s often a mix of each that makes us wish to learn an article. A boring picture with an excellent title — or an excellent picture with a boring title — gained’t get opened by most people.
There are fairly just a few websites that present free pictures that don’t want accreditation, reminiscent of Pixabay, Pexels, Unsplash, and Passel. Then you can even take a look at lists of free inventory photograph providers like this one. And eventually, you may after all search Flickr and Google, in case you use the best settings (free to make use of, and many others.).
Nonetheless, the draw back to utilizing free pictures is that A LOT of them have been used earlier than, each right here on TNW and elsewhere. That’s why we encourage folks to attempt to add a little bit of originality to their photographs, which they’ll both create from scratch or use free pictures as constructing blocks for them.
I do know this might sound daunting, however I personally have needed to make my very own pictures with none creative expertise and it’s really manner simpler than you may suppose. That’s why I recommend you strive your hand at doing easy and clear animations, particularly for these of you who’ve rudimentary Photoshop/Paint expertise, or simply make collages out of free pictures.
I’ve gathered just a few examples to provide you a greater concept about what sort of pictures you may make.
These three pictures are an instance of straightforward unique pictures that catch the attention. The primary one provides an additional layer of knowledge to the title as the primary cause behind the loss of life of the online is the actions of these three firms — Fb, Google, and Amazon.
Due to this fact this actually simplistic picture really provides a variety of data and catches the attention of the reader as a result of it’s new. The opposite two are fairly comparable, simply small tweaks to the Bitcoin brand which might be consistent with the subject of the article.
As you may see all of the backgrounds are gradient, which give the picture a bit extra ‘life’ and make them extra dynamic.
These 5 pictures are all instance of ‘collages,’ the place fairly normal free-to-use pictures are enhanced with different inventory photographs. There’s way more to say, however it’s straightforward to search out photographs of primary objects with none background — making it extraordinarily straightforward so as to add them on prime of different pictures.
The final three articles — about AI policing, the necessity to reform surveillance within the US, and dropping our privateness — are fairly severe, however that doesn’t imply that they should have boring featured pictures. In our expertise, having unique pictures is all the time higher and can assist to make severe subjects extra accessible.
So as soon as once more, don’t fear an excessive amount of about coming throughout as ‘unprofessional’ simply because you have got a humorousness. Everyone wants one thing to brighten their day, particularly these of us who spend their free time studying ‘severe stuff.’
These three are examples of the wackier pictures on our platform. The primary two have been edited, however they’re all primarily based on actually bizarre free-to-use inventory photographs. There’s probably not a complete lot I can say about these pictures, it’s primarily to indicate you that it’s okay to get little bizarre.
The one with the ‘folder-face’ may need crossed over the road between humorous and crappy (I made it), however engaged on that border can work once in a while. It’s enjoyable to take dangers typically.
And eventually, listed below are a few pictures that we thought had been actually cool. The picture for the SoundCloud article appears to be like actually nice however was really extraordinarily straightforward to make. It’s merely a matter of discovering an excellent wanting background after which pictures of the brand with no background.
The Shakespeare-image for the piece on AI writers can be superb and I’d like to see extra pictures like this one on the contributor platform. Nonetheless, it does simple require extra superior Photoshop expertise. However in case you do occur to own such expertise, positively don’t hesitate to do some unique featured pictures to your articles.
Then earlier than we transfer on to the subsequent part, it’s necessary to say ‘in-article pictures’. We positively encourage contributors to incorporate pictures (graphs, stats, and many others.) of their posts so as to add extra life to the put up in addition to data.
You simply must be sure that the pictures are accredited accurately and ensure to incorporate ‘picture credit score identify’ and ‘picture credit score url’. Or you may simply make your personal, just like the contributor did on this article.
Now we’ve lined the fundamental exterior of your article, what’s seen to the reader earlier than he/she decides to truly click on on it. Now it’s time to maneuver on to the precise content material of your article and what it’s good to do to woo the reader.
Intros are extraordinarily necessary
I can’t stress sufficient how necessary it’s to have a well-written and fascinating intro. The primary two paragraphs are your likelihood to persuade the reader to truly learn your complete article after having opened it. So ensure you clarify or trace at what’s unique about your article — as a result of that’s the explanation why they need to learn on.
That’s why you shouldn’t waste your first couple of paragraphs on dry stats or an excessively broad view of the subject/area. Don’t bombard the reader with stats, save them till later to assist your argument, as a substitute of getting them ‘be’ your argument (as a result of that’s by no means unique).
You must also skip the ‘as soon as upon time’ a part of your article. Everyone knows, for instance, that social media has modified the best way we talk, or that know-how has developed immensely, so there’s no want in losing the readers’ consideration with that garbage. Begin instantly with what makes your article unique, as a result of that’s what retains them engaged.
A straightforward manner to do that is to recollect you can virtually all the time delete your first paragraph — you’re the one who’s warming as much as the story when writing it, not the one that’s going to learn it.
Different good methods to start out may very well be:
An entertaining anecdote
A daring quote by an authority on the topic
However when you have not one of the above, no downside. Attempt to summarize your core concept in a single sentence and use that. In case you can’t summarize what you’re attempting to say in a single sentence, then that’s usually a superb indication you must simplify your article.
Writing intros is tough, however belief me, it’ll be value it ultimately to spend time on making them as good as attainable.
Primary physique is… nicely you recognize what it’s
You want to be sure that the primary physique of the textual content has a transparent narrative construction and that the reader is absolutely knowledgeable about the place you’re argument is main. Keep in mind to make use of descriptive subheads and pictures to make the article livelier.
If in case you have bother structuring an article there’s a easy methodology you may virtually all the time apply. Let’s take a primary constructing block, the paragraph. Every paragraph ought to include one major concept you’re attempting to get throughout. On this case, it’s the easy methodology to construct a paragraph.
Now take a look on the earlier paragraph. The primary sentence introduces the reader to the primary concept of the paragraph. The next two sentences elaborate on that concept, and the ultimate sentence wraps all of it up and units up the subsequent paragraph. This construction could be now utilized to each component of the article.
When beginning a sub-heading, be certain that the primary paragraph explains the topic of the sub-heading. Elaborate on that concept within the subsequent few paragraphs, till the ultimate paragraph, which summarizes the thought of the sub-heading, and units up the reader for the subsequent sub-heading.
Lastly, apply that very same methodology to the entire article, and be sure that the primary paragraph introduces the entire story, and the conclusion wraps all of it up properly.
Conclusions are additionally a good way to cement what the reader is meant to remove from the article. This may be finished in varied methods however a technique to try this is to reflect the intro in some methods.
In fact this is only one methodology, and we’re completely open for inventive use of structuring to inform tales in much less conventional methods.
Relating to normal construction, what you want to bear in mind is the paragraph size. As you may see after studying just a few of our articles, we at TNW use actually quick paragraphs, often not than three to 4 sentences. Your complete size of the article, nevertheless, must be round 600-1,000 phrases, relying on the subject.
Right here’s how you must use hyperlinks
We’re now getting into the minefield. One of many main challenges of writing for the contributor platform is getting the usage of hyperlinks proper. What’s most necessary is to not have any promotional hyperlinks in any respect, self-promotional or in any other case.
You’re not allowed to hyperlink to your personal firm, weblog, and many others. — and it’s strictly forbidden to promote or present promotional hyperlinks to others. Even in case you’re not deliberately selling or promoting protection to an organization, then it’s good to be certain that the article doesn’t come off as a paid put up.
That’s why it’s finest to avoid writing about little-known startups or firms, as a result of it should virtually actually really feel promotional. Our employees writers are higher geared up to put in writing about these as a result of it’s often ‘information’ and we are able to be certain that it’s not paid protection. However let’s cease the negativity and begin speaking in regards to the hyperlinks you must use.
Everytime you’re making a grand assertion, referring to a information story, or quoting stats, you must all the time embrace a hyperlink to a trusted supply. You’ll must be the decide of what’s a trusted supply, however I like to recommend that you simply begin by seeing whether or not TNW has a related article with a fast Google search: “matter website:thenextweb.com”
Having hyperlinks to trusted sources provides credibility to your writing and offers extra data for curious readers, however watch out with how a lot of the textual content you hyperlink. Attempt to not cowl greater than 4 phrases, as a result of in any other case it may look a bit sloppy and make the textual content much less interesting. Hyperlinks are supplementary to the textual content, not the primary dish.
You can even use hyperlinks to enhance the move of the textual content. For instance, in case you’re incessantly quoting a survey or some stats, it may actually mess with the readability in case you all the time add the place it comes from. As an alternative, you may simply make a direct assertion and make the hyperlinks ‘do the speaking’, somewhat than squandering precious phrases on one thing that isn’t the primary level of your put up:
Based on a Gartner survey, over 80 % of iPhone customers don’t know find out how to use different working methods. That is problematic for…
That is extraordinarily problematic, particularly when over 80 % of iPhone customers don’t know find out how to use different working methods.
In fact there are some instances the place the origin of the stats/quote/assertion issues — principally when referring to stats/quotes/statements gathered by different publishers — however you must attempt to decrease the pointless muddle in your textual content. Make it simpler for the reader what really matter to your article, and what’s added worth.
I do know that this information is insanely lengthy, however fear not, we’re on the house stretch.
Guidelines aren’t enjoyable in any respect, however we have to be sure that all people is on the identical web page — additionally that we’ve lined our asses. So right here’s the stuff that’s forbidden on our platform:
Promotional materials of any type
Promoting hyperlinks or protection
Plagiarism — we take this extraordinarily significantly
Hate speech or inappropriate feedback of any type
What you’re allowed to do, however with some restrictions:
Republish your article elsewhere — you might publish an article you contributed one week after it has been printed on TNW, so long as it has a canonical URL and clearly states it was initially printed on TNW (with a hyperlink to it)
We all the time keep our editorial rights over the articles which signifies that we are able to:
Modifying — each spelling and larger edits reminiscent of including sentences for readability/readability
To ‘unpublish’ an article if we deem it essential
These guidelines ought to hopefully cowl our asses and show you how to perceive how your partnership with TNW may work. Now I’m terribly sorry however now we have to maneuver on to essentially the most boring part of the information…
Annoyingly particular copy stuff
I do know this might sound miniscule and never notably necessary, however it’s extraordinarily necessary for the general aesthetic of our website that everyone follows the identical copy tips. I often repair these minor inconsistencies myself, earlier than publishing a contributor article, but when a put up completely adheres to those extremely particular tips, then it’s much more more likely to get printed! Additionally, I’ll such as you!
So right here it’s:
American English! No lorries or behaviours, and many others. (sorry Brits)
By no means use %, all the time use ‘%’
You possibly can italicize one to 3 phrases for emphasis
Don’t use ‘&’ (except it’s within the identify of one thing) — the phrase ‘and’ is completely positive
Write out zero to 9 (besides in title and subheads) however use digits for larger numbers
Subheads and titles in sentence case — I can’t stress this sufficient, extraordinarily necessary!
And don’t use daring, except in very excessive instances (like the purpose above), use it principally for subheads
Use an em-dash, with house on both aspect, to break-up sentences — you can even use double sprint, as our CMS routinely turns that into an em-dash
Use the metric system — just a few exceptions although, e.g display sizes
Don’t use interval on the finish of sentence that’s in a bullet level
Use Oxford comma
Solely use Heading 2
Don’t use a blockquote operate (doesn’t actually look good on our website, as you may see within the part on titles)
Examples of spelling: blockchain, web, net (all lower-case), ecommerce, esports, edtech, fintech, and many others.
This isn’t an exhaustive record, however it covers the fundamentals and will assist your textual content to match the remainder of TNW. For some other language-type considerations, please confer with the AP Styleguide, which we attempt to stick to.
Examples of fine articles
Regardless that that is the most effective writing information that’s ever been written (proper?), it’s all the time difficult to do because the information dictates. That’s why this half is about ‘displaying’ somewhat than ‘telling’, giving few examples of what articles we preferred, what may’ve been higher, and most significantly, why.
These examples aren’t in any specific order (apart from the primary one) and aren’t essentially the best possible on the contributor platform. There’s a variety of good articles on our platform that aren’t right here, however I’ve chosen these articles as a result of I feel they’ll present good examples for newcomers.
First off, actually terrific insights about tech politics (privateness, monopoly, manipulation, and many others.):
The ‘large brother’ article on Fb is essentially the most profitable contributor article up till now, with virtually 300,000 views. It would sound bizarre, however the article may have been higher. The type is a bit inflexible right here and there, the tone may very well be extra private, and the picture may very well be extra engaging.
Nonetheless, the article made up for that with an in depth skilled clarification of a course of that most individuals already suspect is happening. The lesson is, content material can overcome superficial faults if it’s superb sufficient, however it’s higher to make the writing pretty much as good as attainable — simply to be protected.
The opposite articles are comparable on this respect, superior content material however may have finished even higher with a extra interesting tone. We actually like these sort of subjects and that’s why it’s so necessary that they’re written in an attractive method. These are large ideas that have an effect on all of us ultimately or one other, that’s why we wish as many individuals as attainable to examine them.
Guides and explanations:
Along with thought frightening posts, we prefer to publish articles with clear serviceable parts for our readers. A good way to try this is to have plain-English guides on sophisticated subjects. They don’t must be for full inexperienced persons and it’s positive to get technical, however as all the time, it’s actually necessary to have a lightweight tone. Guides may also do nice for website positioning and are more likely to work as ‘evergreens’, providing you with regular views over an extended time period.
The primary two examples are lengthy and detailed guides (2,000-Three,500 phrases), that includes nice unique pictures to assist the readers perceive sophisticated subjects. In longer guides it’s completely important to have an informative intro together with a superb abstract within the conclusion.
Nonetheless, guides don’t must be as intense and detailed as the primary two, as we are able to see within the one on find out how to put together of the cryptocurrency revolution. Additionally, they don’t should be about crypto-related subjects, it simply so occurs that these are most in demand in the intervening time as a result of individuals are attempting to wrap their heads round this new and rising area.
The ultimate information is a good instance of what a non-cryptocurrency information appears to be like like. What’s nice about it’s that it’s primarily based on the author’s precise expertise, which permits him to make use of a private tone within the article. Nonetheless, this put up was actually near feeling too promotional, however it managed to remain on the best aspect of the road by not linking on to the corporate that examined out the information.
Inventive method/creating one thing new:
We’re all the time on the look out for extra enjoyable and wacky stuff, particularly if it may serve for example of a much bigger matter. The primary instance of it is a awful Tremendous Bowl-betting AI that underscored the issues AI faces with regards to cybersecurity. It’s an excellent and progressive angle to method cybersecurity, however there’s only one downside, that wasn’t the unique title.
The article is just about the identical as the unique model, however the unique title didn’t embrace a betting AI — it solely referred to people being indispensable in cybersecurity. That signifies that the article isn’t as targeted across the AI because the contributor may’ve made it, considerably lacking out on a robust and enjoyable narrative thread to elucidate the challenges of cybersecurity. All the time take into consideration whether or not there’s a greater method to focus your story.
The opposite two articles — information evaluation of Sport of Thrones and UI in ‘8os sci-fi films — are fairly foolish and written for the reader’s amusement. The writing may very well be improved upon, however the elementary concepts behind the articles are nice.
What you must take away from that is that enjoyable and wacky stuff can work, and we positively need extra of it on our platform, so long as it’s your unique creation. We don’t need contributors to ‘report’ on different folks’s wacky initiatives, that’s our employees writers’ jobs. And talking of not reporting…
Articles about present affairs/firms (not overly well timed):
As we’ve established on this information, information reporting is finished by our employees writers, however that doesn’t imply you’re not allowed to have your tackle present occasions. Listed here are 4 articles that supplied unique takes on subjects that had been distinguished within the information, with out being overly well timed (needless to say it may take as much as six weeks to evaluation first submissions).
The Bodega article went a step past the outrage and tried to establish the attainable causes behind the huge damaging reactions to the startup’s plans — e.g. disruption and non-diverse hiring. The article does nicely at summarizing the discussions and takes it one step additional, which is usually not attainable for these working within the 24/7 information cycle.
In fact all articles could be improved, there’s no such factor as an ideal textual content. The intro feels a bit like ‘as soon as upon a time’, however it’s actually arduous to vary that when straight speaking about latest information occasion. The title may have additionally been a bit extra aggressive and distinctive, to raised convey the unique insights of the piece.
Nonetheless, the author does state clearly within the intro what the reader can anticipate within the article, which is basically good as a result of it might spark the reader’s curiosity and make him/her wish to learn on. The Bodega story additionally has a touch of a private tone by using private pronouns to explain the author’s stance, with out overdoing it (self-promotion, and many others.).
The SoundCloud article is a bit totally different to the Bodega piece. Each present a deeper inspection of subjects after they’ve dominated the information cycle, however whereas Bodega is predicated on a person’s notion, the SoundCloud one is predicated on information gathered by a startup.
The final two present how contributors can current their concepts and interpretation of initiatives made by large and well-known gamers. The articles are clearly not promotional as they’re centered round a contemporary and unique take. Now let’s transfer on to the ultimate batch of examples.
Advertising, enterprise, B2B, ecommerce, and company subjects:
We obtain numerous submissions about a majority of these subjects, however we solely find yourself publishing round 5 % of them — and that’s a beneficiant estimation. The issue with most of them is their tone is often too inflexible, lacks focus, and admittedly, typically they’re simply plain and uninteresting.
In case you suppose you have got an nice B2B/enterprise/advertising and marketing matter that may curiosity our readers, all the time take into accout this one easy truth:
No article in historical past has ever been learn by an organization, articles are learn by people, so please take into consideration how the subject pertains to folks and deal with that.
The dearth of focus is usually attributable to making an attempt to cowl part of the trade that’s too broad to cowl in a single article. This leads to a scarcity of any sort of ‘hook’, which is crucial to get folks excited by studying the article. Keep in mind, this whole program, and all of TNW, is about offering fascinating content material for our readers.
The highest instance right here above has an excellent hook: what does it imply to be a ‘mini CEO’? It makes the reader curious, with out being a click-bait. Nonetheless, the issue is that this isn’t the unique title, just like the article with the Tremendous Bowl-betting AI. The article did nicely however in all probability may’ve finished even higher if it was clearly centered across the ‘hook’.
The second instance isn’t essentially essentially the most partaking piece of content material however it makes up for that in some methods with a bizarre and distinctive picture — which helps the article stand out. The subject of the article is likely to be necessary, however bear in mind, it’s good to do every part you may to persuade the reader to care about it. The easiest way to try this is to make use of a private tone and lower by way of the noise.
The third article is an efficient instance of attempting to offer an unique angle. The tone is private and casual (simply the best way we prefer it) and the contributor manages to twine collectively actually totally different subjects: portray and product administration. This method humanizes the mission and makes it extra accessible to the final reader.
How one can apply
Lastly, what you’ve all been ready for, find out how to really contribute to TNW!
Crucial factor about making use of, is ensuring that you simply’ve learn this information fastidiously and that the article matches our standards!
Additionally, to reiterate, we’re principally searching for skilled contributors who wish to contribute incessantly — or set up partnerships with intermediaries (PR peeps, and many others.) that may be sure that the contributors they symbolize will fulfill our standards. And take into accout, we get an unimaginable quantity of articles despatched to us, so we’re solely seeking to publish the actually nice ones, not those that are simply ‘good’.
Emails from those that clearly haven’t learn this information or look shady (dangerous spelling, bizarre emails, and many others.) gained’t be answered — however sufficient negativity!
You possibly can ship your completed article to us at firstname.lastname@example.org, ideally with the article hooked up as a Google doc.
What the doc ought to include:
Title of creator
Creator’s private e-mail — for our system, gained’t be proven publicly
Quick creator bio — can embrace self-promotional hyperlinks: weblog, firm, and many others.
Non-obligatory: Twitter deal with, private web site
Two to 3 attainable titles
The complete article — subheads, pictures with correct credit, and many others.
Within the e-mail you must write a brief message, introducing your self (or the creator you symbolize), what you do, and why you wish to contribute to TNW. It’s additionally good so as to add full-resolution variations of the pictures you utilized in attachments to the e-mail.
As soon as we reply that it’s been added to our queue, it may take as much as six weeks to evaluation (not counting holidays). I do know that this may seem to be a particularly very long time however belief me, in case you’re seeking to make your mark, it’s definitely worth the wait.
The excellent news is that it gained’t all the time be six weeks, that’s primarily for first time submissions, however as your partnership with TNW grows, the faster the evaluation course of turns into.
As soon as a contributor has submitted three to 4 nice articles in a row and we’ve constructed some rapport, then we are able to think about making him/her a ‘TNW Contributor’ — which have direct publishing entry and might log into our CMS.
If you wish to submit one other article whereas your first one is being processed, then ship the brand new one in a separate e-mail chain. Nonetheless, I don’t actually suggest this as there could be elementary errors within the first piece which might in all probability be repeated in the second.
You can even ship just a few matter concepts together with two to 3 sentences explaining your angle. We’ll then provide you with suggestions on which matter is more than likely to resonate with our viewers. However after all we want to get nice drafts in a single go.
Summed up, that is what the method appears to be like like:
Learn this information
Write a tremendous article
Ship it to email@example.com — together with all the mandatory data
We reply saying it’s been added to our queue which may take as much as six weeks
We contact you once more and allow you to know whether or not we are able to publish the piece or not
Hold sending nice content material and develop into a ‘TNW Contributor’!
Congratulations on studying throughout this monster of a information!
I hope you discovered it useful and I stay up for studying superior articles by our ever-growing TNW group.