Fitbit is critical about making it simpler for docs and medical professionals to entry essential well being knowledge. The corporate introduced a brand new partnership with Google to make this occur sooner utilizing Google’s new Cloud Healthcare API. Fitbit will use the API to additional combine with the healthcare system and also will transfer to Google’s Cloud Platform.
Google created the Cloud Healthcare API to supply a scalable infrastructure that makes it simpler to handle several types of healthcare knowledge from a number of sources. For Fitbit, the API might enable it to higher join consumer knowledge to digital medical information. This may make it simpler for physicians to be taught extra a few affected person and supply extra customized therapy through the use of the information collected by the affected person’s Fitbit machine.
Fitbit’s transfer to Google’s Cloud Platform will assist facilitate Fitbit’s healthcare plans. Many Google Cloud merchandise are already HIPAA-certified, and Google already is aware of the way to meet the safety and privateness wants of the healthcare trade. As an alternative of constructing its personal platform in compliance with healthcare trade requirements, Fitbit can use Google’s platform, the place the regulatory work has already been performed.
Fitbit has been open about its healthcare trade ambitions. Whereas the corporate has all the time claimed to place well being and health first, it’s starting to focus extra on in-depth well being knowledge evaluation and the way it can higher combine itself with the healthcare trade as an entire. The corporate just lately acquired Twine Well being, a HIPAA-certified platform that gives customized well being teaching to assist customers higher handle persistent circumstances like diabetes and hypertension.
Lately, Fitbit has additionally been attempting to present customers extra well being insights by superior sensors and new software program options. The Ionic smartwatch has an spO2 sensor that might assist establish sleep apnea, though we’ve not seen many apps reap the benefits of this sensor but. Fitbit additionally introduced the forthcoming feminine well being monitoring characteristic of its cell app, which permits girls to trace menstrual cycles and signs, making that info simply accessible for them and their docs. Amid all of this, Fitbit has allowed customers to export exercise, sleep, meals, and different knowledge as XLS or CSV recordsdata to allow them to reference it with out the cell app or give it to their physicians if they need.
Whereas it is unlikely that Fitbit will pull a Jawbone anytime quickly (Jawbone left the patron wearable area solely and now focuses solely on medical gadgets), the corporate is aware of that its healthcare plans are simply as essential, if no more so, than its shopper wearable plans. The previous chief of the health wearable pack has just lately confronted robust competitors from Apple and Samsung because the health tracker and smartwatch market has turn into more and more crowded. Fitbit additionally possible needs to higher compete with Apple within the healthcare trade, because the iPhone maker can also be engaged on methods to combine extra medical knowledge into its Well being app.