It is solely been about three weeks because the Levi’s Commuter good jacket launched in shops, however the denim maker is already engaged on the following iteration.

Google and Levi’s are already engaged on good jacket

Sean Hollister/Proinertech

The jacket includes a cuff with touch-enabled cloth and a Bluetooth connection, presumably making it simpler for cyclists to wirelessly entry cellphone controls. Levi’s unveiled the product final yr as a part of a collaboration with Google’s Undertaking Jacquard, which weaves contact know-how into materials.

Talking on the WSJD tech convention in Laguna Seaside, California, on Tuesday, Levi’s CEO Chip Bergh mentioned the 2 firms plan to include extra performance within the jacket, which might contain reducing the necessity to pull your cellphone out on a regular basis.

“I have been requested the query earlier than, ‘When will you realize if it is a success?'” Bergh mentioned. “My reply is, ‘I already know it is a success, as a result of we have discovered a lot about the right way to innovate by partnering with Google.”

At one level within the creation course of, he revealed, a jacket sleeve caught on hearth. Google beloved the state of affairs, exclaiming, “That provides us an issue to unravel!”

“We’re now embracing failure much more readily,” Bergh mentioned. “It was two very, very totally different cultures coming collectively attempting to unravel a typical downside.”  

Bergh additionally spoke in regards to the perks of Levis’ longtime provider relationship with Amazon. 

“They entice probably the most eyeballs,” he mentioned. “Eyeballs matter whenever you’re on-line.”

Levi’s can be attempting to steer a few of its personal innovation within the on-line area. The corporate lately launched a chatbot on its website that serves as a digital stylist. 

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