Final yr, a report from the Chicago Tribune claimed that Google was “near finalizing a lease” for a flagship retail retailer in Chicago. The 14,000-square-foot house would have been Google’s first main retail house that wasn’t a short lived pop-up retailer or a demo space inside a third-party electronics retailer. Eight months later, the Chicago Tribune is again to report the deal is off, after “Google halted plans late within the leasing course of.”
After we first wrote up the information eight months in the past, it got here with the caveat of “With regards to Google and retail, nothing is definite till the shop truly opens.” You may add this retailer to the rising checklist of started-and-stopped retail initiatives. Who remembers the notorious Google Barge, a floating modular retail house with a “get together deck” constructed out of an previous container ship? Then there was that point in 2015 when Google leased a 5,000-square-foot retail house in New York Metropolis, spent $6 million renovating it, after which canned the thought earlier than the shop opened.
When requested to remark by the Tribune on this newest deal falling aside, Google solely supplied the same old assertion of “We don’t touch upon rumor or hypothesis.”
Google commonly snaps up actual property for workplace house, with the newest buy being New York Metropolis’s well-known Chelsea Market, however retail shops have been a sore spot for the corporate. It makes tons of , together with smartphones, laptops, sensible audio system, Nest sensible dwelling merchandise, VR goggles, and extra, however it will possibly solely present them alongside competing merchandise usually electronics shops. With regards to brick-and-mortar retail, Google finds itself in its far-too-typical place of chasing Apple, which has over 500 retail shops worldwide.