The primary phrases of “Ingrid Goes West” are “Is that this actual? Hashtag no filter”, learn from an aspirational Instagram caption. On this scathing social media satire, Aubrey Plaza wipes the filter off the edifying artifice of stage-managed and thoroughly constructed on-line stars.

“Ingrid Goes West” is in chosen US theatres now, and screens on the London Movie Pageant on 7 October earlier than opening within the UK on 17 November. There’re #nospoilers on this piece to begin with, so it is protected to learn on if you have not seen the movie. 

Elizabeth Olsen and Aubrey Plaza are #BFFs in “Ingrid Goes West”.

The 61st BFI London Movie Pageant

“Parks and Recreation” star Aubrey Plaza performs Ingrid, a troubled younger girl with a pathological case of FOMO. (For the uninitiated, that is “concern of lacking out.”) Obsessive about Instagram as her solely supply of human interplay, she begins the movie trashing a marriage as a result of she wasn’t invited. Then she fixates on Venice Seashore-based on-line influencer Taylor Sloane, performed by Elizabeth Olsen.

Determined to be like Taylor, Ingrid overhauls her character and heads to the coast to hang around in her goal’s favorite boho boutiques and brunch spots. A contact of dognapping later they usually turn out to be BFFs — however, like their avocado and sunset-obsessed Instagam feeds, it is a superficial friendship that solely seems to be good from the surface.  

The movie scores just a few large laughs with its exact pastiche of #blessed Instagram feeds. Taylor and Ingrid entertain their followers with Joan Didion quotes and Rihanna lyrics copied and pasted magpie-like beneath comically stage-managed selfies. However as Ingrid inveigles her means into this artisanal brand-sponsored world, we peer behind the characters’ fastidiously constructed on-line personas. At the same time as she achieves her #squadgoals, it shortly turns into obvious to everybody however Ingrid that these new mannequin celebrities are as synthetic as she is.

Aubrey Plaza offers Ingrid a brittle vulnerability, her desperation and neediness threatening to spill by means of the cracks in her constructed persona. Plaza does a lot with only a flash of her eyes or a tightening of her lips. Ingrid is a good character, sympathetic and scary and all the time magnetic in her unpredictability. 

O’Shea Jackson Jr. in “Ingrid Goes West”.

The 61st BFI London Movie Pageant

Plaza is matched by a scene-stealing O’Shea Jackson Jr. — who performed his dad, Ice Dice, in “Straight Outta Compton” — as Ingrid’s Batman-obsessed landlord and presumably solely actual buddy.

Ingrid’s Insta-friendly existence is quickly threatened by Taylor’s all-or-nothing fickleness. Then Taylor’s brother reveals up, performed by Billy Magnussen as a Bret Easton Ellis character with good abs and willfully ignorant malignance. When he inevitably will get his fingers on Ingrid’s cellphone, the movie takes a Coen-esque lurch into violence as issues disintegrate for Ingrid.

It is right here that the movie runs out of satirical steam. The battle between odious brother and broken Ingrid is fairly compelling, however when issues get darkish they do not get darkish sufficient to make this satire as savage because it may very well be. “Ingrid Goes West” is not fairly as superficial because the social media stars it satirises, nevertheless it would not say a lot new or insightful about them both.  

OK, that is the principle a part of the overview carried out — now we have to discuss concerning the ending. If you have not seen the movie, flip again now, as a result of main #spoilers coming proper up:

“Ingrid Goes West” goes for social media satire.

The 61st BFI London Movie Pageant

On the finish of the movie, rejected by her new pals, Ingrid posts a tearful confessional video on-line after which tries to kill herself. Waking in hospital, she discovers the heartfelt video has lastly made her a web-based sensation.

That is the place the movie struggles, when it takes on a extra severe topic than social media silliness. Just like the Netflix present “13 Causes Why”, which was closely criticised for glamorising a teenage character’s suicide, we’re proven a suicide try resulting in a optimistic end result. 

Ingrid spends what she hopes will probably be her final moments surrounded by romantic candles, slipping serenely right into a peaceable fade-out. The movie leaves out the spasms, vomit, blood, determined paramedics, abdomen pumps and actual, visceral trauma of a suicide try. It is so exaggeratedly saccharine, I discovered myself questioning if Ingrid really dies and is imagining this comfortable end result as she slips into unconsciousness.

I might hope viewers see some ambiguity within the ending, as a result of if you happen to take it at face worth it appears to recommend attempting to kill your self is a painless train that may convey you every thing you need.

If Ingrid’s on-line redemption is supposed to be a blackly comedian twist — she lastly lets go of her quest for on-line validation, however in doing so lastly achieves it — then it is not a very savage satirical level. As a result of, horrifyingly, the fact of such conditions is worse: When troubled souls like French teenager Océane Ebem take to social media to share their sorrows, well-wishers providing love and respect are matched by commenters screaming for them to kill themselves. Which is precisely what Océane Ebem did in Could 2016, whereas individuals around the globe watched dwell on Periscope, a lot of them encouraging her.

Finally, “Ingrid Goes West” is a enjoyable take a look at a reasonably particular kind of social media superficiality, however the glib ending lets it down. 

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