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The brand new Amazon Echo, left, and the Echo Plus.

Ry Crist/Proinertech

Amazon on Wednesday unveiled a slew of latest Echo merchandise, in hopes of integrating itself much more tightly into the sensible residence of the longer term.

The corporate revealed newly designed, shorter Echo, giving the machine its first main improve after introducing it almost three years in the past. The gadget, which is powered by Amazon’s Alexa voice assistant, prices $100 (£90), a drop from the unique Echo value of $180. A pack of three will probably be bought for $50 off.

Anybody nonetheless nostalgic for the look of the unique, taller Echo will not have to fret: Amazon up to date that product, too, renaming it the Echo Plus and giving it improved sound and a built-in sensible residence hub. The Echo Plus will price $150 (£140) and can come bundled with a Philips sensible lightbulb.

A brand new Hearth TV machine, priced at $69, was additionally introduced, in addition to the Echo Spot, primarily an Echo Dot speaker with a small show, priced at $130.

Amazon is a number one participant within the younger sensible residence market, and it probably desires to make use of all these Echo units to solidify that place earlier than its opponents can catch up. It had a shock hit with the unique Echo in late 2014, with the product serving to popularize each voice computing and sensible audio system. However Amazon is now dealing with way more warmth from Google, Apple and Samsung, all of that are working to snag a chunk of each the sensible residence and voice assistant markets.

The information from Amazon comes a couple of days earlier than Google will host its personal product launch, when it is anticipated to indicate off a smaller, cheaper Google House sensible speaker. Apple plans to launch its first sensible speaker, the HomePod, in December.

Echo Join, Echo Buttons, BMW partnership

Amazon on Wednesday additionally revealed a tool referred to as Echo Join, which might make telephone calls, together with to 911. Priced at $35, it is coming within the fourth quarter. Moreover, Amazon revealed Echo Buttons, that are Bluetooth-connected, multicolored buzzers that may connect with Alexa for video games. They are going to price $20 for a set of two. 

David Limp, Amazon’s head of units, displaying off Echo Buttons at an occasion in Seattle hosted on the firm’s Day 1 headquarters.

Ry Crist/Proinertech

Preorders for the brand new Echo, Echo Join and Echo Plus begin Wednesday.

Subsequent 12 months, Amazon stated, Alexa will probably be coming to BMW autos subsequent 12 months. Amazon already is working with Ford on integrating Alexa into its vehicles. The Echo Present machine can be coming to the UK and Germany.

Amazon holds a commanding lead within the sensible speaker market, taking on 70 % of US machine gross sales, in keeping with eMarketer. It is labored to take care of that dominance by fostering a robust ecosystem that features over 20,000 Alexa apps (Amazon dubs them “abilities”) and greater than 1,000 merchandise can now speak to the voice assistant.

Amazon additionally expanded the Echo line, with the corporate final 12 months introducing the smaller $50 Echo Dot and on-the-go $130 Amazon Faucet. This 12 months, the corporate adopted up with the camera-enabled $200 Echo Look, which presents vogue recommendation, and $230 Echo Present, whose touchscreen permits you to video-chat with different Present house owners.

The low-priced Echo Dot has change into the most important hit within the Echo line to this point, with the black mannequin at the moment the second top-selling electronics product on Amazon and the white mannequin within the fifth slot.

Alexa-powered glasses on the best way?

The lead-up to Wednesday’s announcement noticed a flurry of rumors about potential Amazon units. For weeks, Amazon had stopped recurrently stocking its unique Echo audio system on its web site, and had beforehand discounted the units by 50 % to $90 apiece. 

With the Echo going almost three years and not using a replace, hypothesis grew that Amazon was planning to launch its subsequent Echo mannequin, particularly as a strategy to higher compete with the upcoming, higher-end Apple HomePod speaker, priced at $349. Constructing on that idea, Engadget reported in July that Amazon was making ready to return out with a shorter, slimmer Echo with a material masking.

The Hearth TV, too, was going out of inventory. The publication AFTVnews launched leaked photos of a brand new Hearth TV Stick and Hearth TV field that appeared to have elevated Alexa capabilities, bolstering rumors that the streaming machine was getting an replace of its personal.

Additionally, the Monetary Occasions reported this month that Amazon was creating a pair of sensible glasses that use Alexa, in addition to a brand new internet-connected safety digicam system.

Amazon had declined to touch upon any of those previous stories.

Replace, 11:50 a.m. PT: Added extra element and product bulletins.

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