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Vimeo is beefing up its video choices with a livestream service known as Vimeo Dwell.

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Video-sharing web site Vimeo mentioned Tuesday that it’s going to purchase stay video-streaming service Livestream and launch a brand new streaming service known as Vimeo Dwell.

IAC-owned Vimeo did not disclose monetary particulars for the acquisition of the Brooklyn-based firm, which says it serves up stay movies to 50 million viewers from clients equivalent to Spotify and Dow Jones. As soon as the deal closes, Livestream’s know-how will probably be built-in with Vimeo, permitting customers to seize and stream stay occasions.

“With the launch of Vimeo Dwell and the addition of Livestream’s spectacular staff and modern product suite, we will empower a various vary of creators to provide lovely stay experiences with professionalism and ease,” Vimeo CEO Anjali Sud mentioned in an announcement.

The acquisition makes potential a dramatic growth for Vimeo, usually referred to as a intellectual YouTube.

Like Google’s video web site, Vimeo lets individuals add clips. However its early dedication to excessive image high quality and its ban on video advertisements meant it was extra more likely to host film-festival fodder than cat clips.

The brand new course comes on the heels of Vimeo shelving plans to launch its personal video subscription web site with unique content material. The positioning mentioned in November it could assist its creator group develop unique content material, and complement it with licensed programming. Vimeo mentioned in June it had deserted these plans.

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