Amid Amazon’s newest flood of Alexa-powered Echo units, it is simple to lose sight of the tiny new Fireplace TV. But it surely could possibly be one other huge vendor for the retail large.

Known as merely the Amazon Fireplace TV, it prices $70, or £70 within the UK (not bought in Australia.) That makes it practically twice as a lot because the equally sized, but much-longer-named Amazon Fireplace TV Stick to Alexa Voice Distant. That stick is the location’s perennial best-seller in Electronics, with greater than 100,000 person opinions averaging four.5/5 stars.

The principle distinction between the 2 is 4K HDR video, which delivers improved picture high quality to suitable TVs so long as you are watching a 4K and/or HDR TV present or film. The brand new Fireplace TV additionally helps Dolby Atmos audio and has a barely quicker quad-core processor (1.5GHz versus 1.3GHz). That is about it.

Each units stream video from Netflix, Hulu, Amazon and a number of different companies. Additionally they embody a distant management with voice capabilities that invokes Alexa, Amazon’s digital assistant. And there is even a brand new operate that enables a Fireplace TV to be managed by Echo audio system, hands-free utilizing your voice.

Bodily the Amazon Fireplace TV is kinda bizarre. Reasonably than a standard stick, it is a flat sq. (2.6 inches on a aspect) with an hooked up HDMI cable that dangles behind your TV. The Google Chromecast was the primary such dangling dongle, albeit rounder in type. 

Reasonably than the Apple TV 4K, which prices greater than twice as a lot, the Fireplace TV goes up towards 4K gamers just like the $70 Chromecast Extremely and the $80 Roku Premiere+. However the aggressive panorama might change quick. Google might announce an up to date Chromecast on Oct. four, and a 4K HDR Roku Streaming Stick+ is rumored too. 

And Amazon might have one other, dearer Fireplace TV up its sleeve. A leak that proved prescient in describing this $70 streamer additionally talked about a higher-end, cube-shaped Fireplace TV geared up with far-field microphones and built-in speaker.

In the meantime the brand new 2017 Fireplace TV is up for preorder now, and ships Oct. 26. Search for the Proinertech evaluate then.


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