Enlarge / The brand new, $100 Amazon Echo.

Valentina Palladino

It has been some time coming. Amazon launched its Alexa digital assistant and good gadget platform in Canada right this moment. In tandem with Alexa, Amazon is now transport three gadgets there—the Echo Dot, the Echo, and the Echo Plus.

Amazon expects 10,000 abilities to be accessible to Canadian customers this 12 months, “together with abilities from Air Canada, TD Financial institution, TELUS, CBC, The Climate Community, Financial institution of Montreal, Manulife, Aviva, Yellow Pages, and extra.” Amazon Prime Music has launched for Canadian customers as effectively. It’ll compete with Spotify and Apple Music within the Canadian market with a million songs—and sure, that features songs by The Tragically Hip.

The rollout is a part of a wave of enlargement to new international locations; Japan simply bought an identical rollout final week. With a platform like Alexa, localization is each essential and sophisticated. Even between the US and Canada, there are linguistic variations that might journey up Alexa’s performance if not accounted for. To handle that, Amazon has carried out native information and native abilities put collectively by Canadian builders.

Alexa additionally has a brand new English voice with a Canadian accent. Curiously, Amazon’s announcement of the Canadian launch makes no point out of Canadian French.

The Amazon Echo is a brilliant speaker that’s designed to mix in with dwelling furnishings and reply voice instructions on a variety of helpful topics. Ars discovered the lately launched 2017 Echo to be a constructive step ahead for an already promising gadget. The Echo Plus presents related performance but additionally serves as a Zigbee good dwelling hub. And the Echo Dot is a slimmed-down cousin to the Echo. The three gadgets could be preordered proper now, however they will not ship till December 5. The Echo retails for $99.99 CDN.


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