Amazon’s new Fireplace TV undercuts everybody in the marketplace — by lots.

Earlier this week, NVIDIA introduced that its Protect TV obtained a worth drop — from $200 to $180, so long as you do not want the included controller. Apple’s new 4K TV additionally prices $180. Roku’s Premiere+ set-top field begins at $80, and helps 4K and HDR; Google’s Chromecast Extremely dongle is an inexpensive $69.

Picture credit score: Martyn Landi

Now, Amazon has refreshed its Fireplace TV field with a decrease $70 place to begin, a brand new type issue and, in fact, Alexa help. The corporate introduced its new providing alongside up to date Echo audio system at an occasion in Seattle in the present day, and the Fireplace TV seems to be to be fairly a lovely proposition. Just like the earlier $90 providing, it comes with a distant within the field. It helps 4K and HDR content material together with Dolby Atmos audio, and may stream 2K content material at 60fps. The distant has a microphone in it that allows you to discuss to Alexa, whereas the software program is increasing to help lots of the similar abilities that have been first proven on the Echo Present earlier this yr.

Pre-orders for the field start in the present day for $69.99 within the U.S., in addition to £69.99 within the UK and €79.99 in Germany. Amazon says it will ship later this yr.

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