Apple has lined up one other partnership to spice up its video-content choices. In accordance with a report by The Wall Avenue Journal, Apple signed a cope with A24 studio, a New York-based manufacturing firm accountable for motion pictures, together with the 2017 Oscar winner for Finest Image, Moonlight.

Particulars of forthcoming tasks have not been disclosed, however Apple reportedly signed a “multi-year partnership” to make “unbiased, feature-length movies” with A24. Apple has quite a few manufacturing partnerships and offers within the works already, however most are for serialized reveals and different video content material.

For the previous yr, Apple has targeted on gleaning expertise for its authentic content material choices. It started with the Carpool Karaoke and Planet of the Apps collection, each of that are completely obtainable on Apple Music.

After Apple pledged to spend $1 billion on authentic content material this yr alone, it started hanging offers with celebrities, filmmakers, producers, and different specialists within the leisure world. Below the management of former Sony execs Jamie Erlicht and Zack Van Amburg, Apple has struck offers for a morning-show collection starring Reese Witherspoon and Jennifer Anniston, a revival of Steven Spielberg’s Superb Tales, a Friday Night time Lights-esque present about basketball participant Kevin Durant, and others. Apple even signed Oprah Winfrey to a nebulous, multi-year partnership by which the talk-show host and philanthropist will produce motion pictures, TV reveals, books, purposes, and different content material.

However A24’s latest well-liked movies, together with Moonlight, Woman Fowl, and The Catastrophe Artist, do not appear to slot in with Apple’s present content material visions. Stories recommend that the iPhone maker desires to keep away from content material with “gratuitous intercourse, profanity, or violence,” all of that are components explored in a lot of at the moment’s award-winning and well-liked movies.

How and the place Apple will distribute this authentic content material continues to be unknown. Most of its exclusives dwell on Apple Music proper now, so it might dump all the things into its music subscription service or on iTunes. Nevertheless, studies recommend Apple’s rumored TV streaming service—which can be in direct competitors with Netflix, Amazon Prime Video, and Hulu—will launch in early 2019.

Ars has reached out to Apple and A24 for additional remark.

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