DHX Media, Peanuts
Apple snagged a complete group of stars in its newest get for its upcoming streaming service. In keeping with a report by Selection, Apple signed a cope with Canadian broadcaster DHX Media to provide new content material that includes the Peanuts gang, Charles M. Schulz’s band of buddies together with Charlie Brown, Lucy, and the lovable beagle Snoopy.
Below the deal, DHX and its subsidiary, Peanuts Worldwide, will produce “authentic collection, specials, and shorts” based mostly on the characters from Schultz’s iconic cartoon. A few of that content material will probably be STEM associated and have astronaut Snoopy, a product of a partnership between Peanuts Worldwide and NASA. The 2 corporations just lately got here collectively via a Area Act Settlement to encourage a ardour for area and STEM-related fields in children.
In 2017, DHX Media acquired a majority stake in Peanuts Worldwide via a $345 million deal, which additionally included whole management over Strawberry Shortcake. The Schultz household owns the remaining stake in Peanuts Worldwide.
Charles M. Schulz launched Charlie Brown, Snoopy, and the remainder of the gang in a newspaper cartoon again in 1950. The cartoon outgrew its print house as its characters gained immense recognition, making their manner into movies, collection, and animated specials like It is the Nice Pumpkin, Charlie Brown that also air right now.
That is the most recent high-profile partnership to come back from Apple’s seek for authentic and unique content material with which to populate its forthcoming streaming service. Set to launch within the first half of 2019, the service will compete with Netflix, Hulu, and the like, and Apple has been on a quest to create and discover content material that can make the service aggressive whereas additionally becoming into Apple’s firm imaginative and prescient.
Sustaining that stability is not as simple of a job as it might sound. Whereas Apple reportedly desires to keep away from “gratuitous intercourse, profanity, and violence,” it has additionally signed offers with corporations like A24 studio, a manufacturing firm that has produced motion pictures together with Moonlight, Ex Machina, Girl Chicken, and others. Apple has additionally reportedly axed and adjusted the course of some tasks that it deemed too risqué for its meant viewers.
However the Peanuts gang is undoubtedly well-suited for Apple’s streaming service, offering iconic characters for enjoyable, family-friendly content material. It is presently unclear how Apple will construction its streaming service—how a lot it should value and which gadgets it is going to be obtainable on are nonetheless unknown particulars. Nevertheless, we are able to count on to be taught extra someday within the first half of 2019.