On September 12, 2018, Apple will maintain its second main occasion on the Steve Jobs Theater on the firm’s new Apple Park campus in Cupertino, California. An invite was despatched out to press and different invitees with the above picture and the phrases “collect spherical.” That is an allusion to Apple Park, which shares that form. However there is likely to be extra to it.
In any case, we count on the occasion to focus totally on iPhones and the Apple Watch, identical to the occasion on the identical day in the identical room final yr, when Apple introduced the iPhone eight and iPhone eight Plus, iPhone X, and Apple Watch sequence three. We’ll dive deep on every attainable product announcement momentarily, however first let’s speak about Apple’s basic focus and technique proper now.
Whereas final yr’s iPhones have outperformed the remainder of the smartphone business, smartphone gross sales aren’t rising like they used to. A lot of elements are behind this, market saturation being a significant one. Apple has usually discovered essentially the most success prior to now by diving into developing-product classes and refining them; that is what the corporate did with the iPod, iPad, iPhone, Watch, and AirPods.
Apple certainly has its sights on future choices for that—vehicles, TVs, and AR glasses presumably amongst them—although we do not know which of the corporate’s inner experiments will really come to market. What we do know is that Apple has been doubling down on its providers enterprise (which incorporates Apple Information, the App Retailer, Apple Music, iCloud, and so forth) and that the corporate is investing closely in each augmented actuality and machine studying.
Anticipate all three of these factors of focus to permeate the messaging round each product Apple publicizes subsequent week, simply as they do the iOS 12 beta we’re presently poking round in. Machine studying drives key ideas behind each Siri and the TrueDepth digicam. Augmented actuality has been elementary to most of what the corporate has achieved on cell prior to now yr. And each macOS Mojave and iOS 12 infuse Apple Information tales and different Apple providers into new apps and components of the person expertise.
Lastly, with each shoppers and legislators publicly criticizing corporations like Fb and Google for user-data-based enterprise fashions over the previous yr, Apple is attempting to place itself because the privacy-friendly various to its rivals. Anticipate Apple to speak this up lots on the occasion, taking each alternative to distinguish iOS and the options of the brand new merchandise from their rivals on that foundation.
For instance, whereas the corporate has applied a number of new machine-learning-based concepts into the Images app and Siri in iOS 12, it is vitally cautious to inform prospects, companions, and the press that it doesn’t use prospects’ non-public information to coach and enhance these options.
Now let’s evaluation the merchandise—each those we’re fairly certain we’ll see subsequent week and those which are attainable however removed from sure.
Particular or seemingly bulletins
These are the merchandise we’re pretty assured will make an look on the present, primarily based on our information of Apple’s plans and experiences from dependable insiders over the previous a number of months.
At the very least two (presumably three) successors to the iPhone X
Final yr, Apple introduced the iPhone X, the iPhone eight, and the iPhone eight Plus. The iPhone eight and iPhone eight Plus iterated on the fundamental design the corporate has been utilizing for its flagship iPhones for the reason that iPhone 6 in 2014. That meant a considerably quicker processor, new sensors for augmented actuality, and assist for wi-fi charging. The latter of these necessitated the again of the cellphone be made with glass, which did not thrill customers who fear about breaking their telephones.
Beneath: Images displaying the iPhone X design—anticipated to be the template for this yr’s new iPhones—from our evaluation.
The iPhone X is not really “all display,” and it has that notch. However that does not make it any much less dramatic.
The iPhone X’s rear cameras at the moment are aligned vertically as an alternative of horizontally.
Nonetheless no headphone jack. We’ll must recover from it.
The highest of the iPhone X.
The amount controls are unchanged.
However the button on the opposite facet now performs lots of the features that was once relegated to the now-absent residence button.
The taller show did not really add one other row of apps just like the iPhone 5s did a couple of years again.
Aspect by facet, the iPhone eight (which is nearly precisely the identical measurement because the iPhone 7) and the iPhone X do not look dramatically completely different, however the iPhone X is slightly larger in each dimension.
That is regardless of the truth that the iPhone X’s display measures bigger diagonally.
The iPhone X can also be product of glass, however it introduced essentially the most radical improvements to the iPhone line in years. Apple switched from an LCD show to OLED, which affords deeper blacks and higher distinction ratios—and that display stretched almost edge-to-edge throughout the entrance of the machine, offering extra display actual property for apps to work with. The iPhone X additionally launched the TrueDepth digicam, a front-facing 3D digicam that allowed for extra superior facial-recognition options than any prior client cellphone. However that is simply the beginning; TrueDepth can be utilized for myriad different issues as soon as third-party app builders assist it.
The iPhone X went on to be the world’s best-selling smartphone. So it ought to be no shock that Apple is doubling down on that design in 2019. A number of experiences from Bloomberg citing sources near Apple’s plans have mentioned that Apple will once more launch three telephones at this yr’s occasion and that all of them can be modeled carefully after the iPhone X.
iPhone X successor
One could be a direct successor—the identical design because the iPhone X, with primarily a spec bump. (We’ll name that cellphone the iPhone XS for now, although its closing identify shouldn’t be publicly recognized.) That may embody Apple’s new A12 processor, which is rumored to come back from Apple’s transfer to a 7nm course of. Technologists and analysts have speculated that this might web as a lot as a 20-30 % pace improve over the prior mannequin, which was already the quickest cellphone we would ever benchmarked when it arrived final yr.
Not a lot else is thought about this cellphone. Digital camera enhancements are seemingly, and we would be completely happy to see a revised model of Apple’s Face ID authentication expertise that might make it acknowledge faces quicker and extra reliably. (Apple’s prior authentication, Contact ID, noticed related enhancements in its second technology.) Apple’s present chief areas of aggressive growth past which are in augmented actuality, well being monitoring, and machine studying, so extra inner elements to facilitate these are additionally attainable.
An even bigger sibling to the iPhone X successor
Apple can also be reportedly engaged on a 6.5-inch cellphone primarily based on the iPhone X template. This cellphone would seemingly be similar to the iPhone X successor talked about above, other than its measurement, and it might carry the identify iPhone XS Plus. Previous Plus telephones have had higher cameras than their smaller siblings, so that may be a chance right here. However we’re simply speculating primarily based on previous differentiators in Apple’s lineup.
9to5mac cited unnamed sources who claimed that this cellphone can be referred to as “the iPhone Xs Max.” Let’s hope not.
An LCD iPhone X successor
The iPhone X began at $1,000, and the OLED show was a significant factor in that steep pricing. We count on the iPhone XS to be priced equally to the iPhone X, however not all shoppers are keen to pay that value for a cellphone. Guided by CEO Tim Cook dinner, Apple’s technique with the iPhone lineup of late has been to supply telephones at quite a lot of value factors to deal with as a lot of the market as attainable—a departure from predecessor Steve Jobs’ philosophy. Anticipate Apple to supply telephones at lower cost factors this yr, too.
That would imply merely providing the iPhone eight at a less expensive value than the corporate does presently. However experiences in Bloomberg and elsewhere have urged that Apple will introduce a 3rd cellphone primarily based on the iPhone X design however with an LCD display as an alternative of OLED to carry the value down. The cellphone would additionally use completely different supplies which are cheaper to buy and manufacture with.
The cellphone is anticipated to have the TrueDepth sensor array and Face ID, in addition to the near-edge-to-edge show design of the iPhone X and the opposite two new iPhones this yr. Curiously, the experiences have mentioned that this cellphone will measure at 6.1 inches—in between the 5.eight inches for the posited iPhone XS and the 6.5 inches for the iPhone XS Plus or Max.
Apple Watch sequence four
Apple will virtually definitely announce a brand new Apple Watch at this occasion. It is going to in all probability be referred to as Apple Watch sequence four, and its flagship characteristic will in all probability be a much bigger display. Of us who’ve explored the watchOS 5 beta have found proof that it’ll have a display decision of 384×480 pixels, in comparison with 312×390 within the sequence three mannequin. This is able to permit for displaying extra data on the watch face at any given time. Regardless of the bigger display measurement, the watch shouldn’t be anticipated to be considerably larger—that is as a result of the expanded display could be made attainable with discount of the bezels round mentioned display. Current Watch bands will, in all probability, nonetheless work with the brand new machine.
FastCompany reported that the brand new Apple Watch will substitute the present mechanical buttons with solid-state buttons that present haptic suggestions, much like the house button on current iPhones or the trackpad on current MacBooks. The publication cited “a supply with direct information of Apple’s plans.” Nevertheless, subsequent leaks have raised some doubts about this.
Customers and critics have requested higher battery life and extra health and health-monitoring options within the new Apple Watch, and we’d not be shocked to see each of those. For instance, the Watch doesn’t assist sleep monitoring, however a few of its rivals do.