Enlarge / The Apple TV 4K and the Apple TV with their remotes.

We could also be just a few months away from an Apple TV subscription service launch. In response to a report by The Data, Apple plans to launch its TV subscription service within the US within the first half of 2019. The service will reportedly be obtainable in additional than 100 nations, beginning with the US and coming to different areas within the months thereafter.

In response to “three individuals accustomed to the corporate’s plans,” Apple’s subscription service will embrace unique content material and can let customers join community subscriptions, comparable to HBO and Showtime, inside the identical app. It is unclear if the service will reside in a brand new app or in Apple’s present TV iOS app.

Apple reportedly plans on making the unique content material on the service free for Apple machine homeowners. This side of the service has been reported for some time now. Nevertheless it has additionally been rumored that Apple will limit the subscription service to Apple units, such because the iPhone, iPad, and Apple TV.

If true, it may restrict the corporate’s skill to develop the service and actually compete with the likes of Netflix, Amazon, and Hulu. All of these rivals make apps which are obtainable throughout many units and working programs, together with Roku streaming units and good TVs. That provides them the chance to achieve extra customers and acquire new subscribers with out many restrictions. Limiting its subscription service to Apple units could harm the service in the long term. Nonetheless, Apple’s technique as of late has been to get new clients via its providers and have these providers bolster machine gross sales.

Even when the Apple’s unique content material is free for machine homeowners, it needs to be compelling to get these customers to really watch it. Apple has invested numerous money and time (at the very least $1 billion in 2018 alone) in unique content material over the previous yr or so. The corporate will reboot the science-fiction anthology present Superb Tales, produce an area drama from Battlestar Galactica creator Ron Moore, and create a collection with La La Land director Damien Chazelle. Apple has additionally signed a take care of Oprah Winfrey.

However all of these initiatives are underneath wraps proper now. We have solely see a couple of items of unique content material from Apple thus far: the exhibits Carpool Karaoke and Planet of the Apps, each of which reside on Apple Music. It is also been reported that Apple needs its unique exhibits to avoid “gratuitous intercourse, profanity, or violence”—one other issue that would restrict the enchantment of the service’s content material.

Netflix dominates the subscription service house proper now with over 125 million subscribers and standout unique content material together with exhibits like Stranger Issues, Home of Playing cards, and Orange is the New Black. Amazon Prime Video additionally has an enormous subscriber base (though, these numbers are largely tied to Prime subscriptions since Prime Video is included in that service) and has obtained accolades for its unique content material as nicely. Apple will likely be enjoying catch-up, each on the subscription aspect and the unique content material aspect, when its subscription service debuts.

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