CNN has introduced that it’s closing Beme, the app it acquired from YouTube vlogger Casey Neistat in 2016 for a reported $25 million. As well as, Neistat has left the enduring information broadcaster for pastures new.
Beme and CNN had a short, however attention-grabbing marriage. The broadcaster acquired Beme with the intention to higher cater to millennials.
Though Beme was a distinct segment app with a small following, it was intrinsically linked to Neistat, who’s arguably some of the fashionable YouTube personalities round. CNN believed that Neistat could possibly be a figurehead that may permit it to draw a youthful viewers.
By buying Beme, CNN didn’t simply get entry to Neistat’s cultural cachet, but in addition a staff of creatives and builders that may permit it to construct a youth-oriented information product.
In the beginning of 2017, CNN shuttered the Beme app, and centered the staff on one other product. This in the end grew to become Beme Information.
These have been slickly produced YouTube movies, every lasting lower than ten minutes. They coated tech, politics, and life-style matters, with many fronted by Neistat himself.
CNN solely uploaded 40 of those, though all of them have cheap numbers. The movies every attracted between 80,000 and 300,000 views, and the channel had roughly 270,000 subscribers. However did that justify the acquisition worth, and the continued value of manufacturing? Apparently not.
CNN says it intends to seek out new positions for the 22 Beme workers, however some will sadly be left clutching pink slips.
Sadly, CNN didn’t make successful of its partnership with Neistat. Beme’s premature finish raises doubts whether or not legacy broadcasters actually perceive the character of Web superstar, and the fickle nature of YouTube’s viewers.