Is it too late now to ask for forgiveness, Equifax?
In a prolonged mea culpa in The Wall Avenue Journal on Thursday, the corporate’s new interim CEO Paulino do Rego Barros Jr. apologized for its huge information breach and Equifax’s subsequent response.
In recompense, Barros promised a brand new service would launch by Jan. 31, 2018, that provides Equifax prospects management of entry to their credit score information. The as-yet-unnamed service will likely be free for all times, Barros mentioned.
“The service we’re growing will let shoppers simply lock and unlock entry to their Equifax credit score information,” he mentioned. “It is possible for you to to do that at will. It is going to be dependable, secure and easy.”
Barros additionally mentioned the corporate would widen the window for patrons to enroll in free credit score freezes by January, extending the earlier Nov. 21 deadline. Prospects may even have the identical interval to enroll without cost in its TrustedID Premier credit score monitoring service.
The modifications had been spurred by buyer demand, Barros mentioned. They comply with Equifax’s transfer on Sept. 12, following shopper protests, to cease charging charges for a credit score freeze.
Criticism to the corporate’s response has been widespread, and incidents like sending prospects to a pretend web site and poor safety within the credit score reporting trade haven’t helped.
Equifax didn’t instantly reply to a request for remark.
Learn extra: Your information to surviving the Equifax information breach