Alphabet Government Chairman Eric Schmidt (left) and Snap CEO Evan Spiegel (second from left) with California Gov. Jerry Brown (second from proper). 

Vivien Killilea, Getty

The comfy relationship between Google and Snap, dad or mum firm of Snapchat, rolls on.

The 2 tech giants on Tuesday stated they’re teaming up for a coding competitors inviting younger folks to create a brand new filter for Snapchat, the wildly widespread social app. The finalists will compete in an occasion on the TEDWomen convention in November in New Orleans, judged by Snap CEO Evan Spiegel, Olympic gold medalist Laurie Hernandez, actress Victoria Justice and others. Then the winners will work with the 2 corporations’ engineers to convey the filter to Snapchat’s app within the US.

The tie-up between the 2 corporations is notable as a result of they share an in depth bond. Snap has a five-year, $2 billion deal to host its providers on Google’s cloud. Eric Schmidt, government chairman of Google dad or mum Alphabet, is a longtime pal of Spiegel.

And there are perpetual rumors about Google — which has had a tough time attempting to realize traction in social media — attempting to snap up Snap. The newest is that Google confirmed curiosity in shopping for Snap for $30 billion final 12 months. When it was reported in August, Snap denied the rumors and Google declined to remark.

The competitors additionally comes as Google faces scrutiny over range points. The competitors falls beneath Google’s Made with Code program, an initiative that goals to get extra teen ladies into coding. Google, in the meantime, has confronted controversy over a US Division of Labor investigation into gender pay discrimination, in addition to a lawsuit filed earlier this month that alleges gender discrimination from three former Googlers.

The corporate was additionally rocked by the now-infamous “Google memo,” a three,300-manifesto written by then-Google engineer James Damore that argues a gender hole exists in tech, partly, due to “organic” variations between women and men. Within the wake of the memo, Google CEO Sundar Pichai fired Damore.

Pichai’s first public look after the incident was at a Made with Code occasion proper outdoors Google’s campus, just a few days after Damore’s firing in August.

“I need you to know there’s a spot for you on this business,” Pichai stated on the time to the younger ladies within the viewers. “There’s a spot for you at Google. Do not let anybody inform you in any other case. You belong right here, and we want you.”

Fixing for XX: The business seeks to beat outdated concepts about “ladies in tech.”

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