Hijacking huge occasions for viral success is likely one of the most well-worn sections of the advertising and marketing playbook. Efficient and infrequently entertaining, there’s no higher method to get your model in entrance of hundreds of thousands than by piggybacking on a fair greater model.

Oreo, for instance, was the toast of the advertising and marketing world after its now-infamous tweet when the lights went out at Tremendous Bowl XLVII.

Lyft, little doubt vying for comparable success, pulled a artistic stunt of its personal this week by hijacking the thrill surrounding the Grammys.

The experience sharing firm weekend wired 5 vehicles with neon, earlier than tuning and sequencing the horns, alarms, and headlights to play together with Grammy-nominated songs like “Despacito,” “Bodak Yellow,” and “Humble.” As soon as prepared for the present, the automobile’s had been positioned in a car parking zone in New York, the place they proceeded to harass the shit out of — after which delight — random passersby.

I’m each impressed and irritated.

As if 2017’s most pervasive earworm weren’t onerous sufficient to shake, Lyft now has me bobbing my head to horns and automobile alarms. With out even making an attempt, the corporate simply created the world’s first autonomous automobile boyband. Thanks for that.



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