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Two of tech’s greatest rivals are working collectively: Apple and Samsung partnered to make it simpler for folks to observe iTunes content material. In an announcement popping out of CES 2019, the businesses said that 2018 and 2019 Samsung Good TVs will acquire the flexibility to play iTunes motion pictures and TV reveals this 12 months, together with AirPlay 2 assist. Final 12 months’s Samsung Good TV fashions will get these new options through a firmware replace, whereas all 2019 fashions will include them inbuilt.

A brand new, devoted app for iTunes holds all customers’ motion pictures and TV reveals bought by way of Apple’s service. The app will seem in a carousel together with different providers together with Netflix, YouTube, and Amazon Prime Video.

Beforehand, iTunes video playback was restricted to the iTunes app on Apple units and Home windows PCs, in addition to the Apple TV set-top field. That severely limits customers’ entry to motion pictures and reveals they bought from Apple, contemplating all the brand new methods folks can eat digital content material right now (good TVs, set-top containers, and cellular apps, to call a couple of). Now, customers will be capable to log into their iTunes accounts and play motion pictures and reveals instantly from their Samsung Good TV while not having a devoted Apple machine.

AirPlay 2 assist expands on this: customers with Apple units like iPhones and iPads can stream movies, pictures, music, podcasts, and different content material to their Samsung Good TV. The announcement particularly mentions playback of films and reveals through the good TV app, however AirPlay 2 offers customers the pliability to play virtually something from their iPhones and iPads on their Samsung Good TV. Samsung’s information comes as different firms together with LG and Vizio announce assist for AirPlay 2 and HomeKit of their latest TVs as properly.

It is attainable that this transfer will harm the gross sales of the most recent Apple TV 4K, nevertheless it’s comprehensible in the long term. Apple is laying the groundwork for its upcoming TV streaming service, which is slated to debut someday this 12 months. Quite a few content material bulletins showcased what kinds of reveals and strikes we will (and can’t) anticipate from Apple, however we have heard little on how customers will entry the service. It is attainable that Apple will make the streaming service out there on all platforms through one in all its apps, be it iTunes or Apple Music.

Apple’s partnership with Samsung is simply one of many iPhone-maker’s latest collaborations. On the finish of final 12 months, Apple introduced its music streaming service to Amazon’s Echo units, permitting Apple Music subscribers to regulate playback utilizing the Alexa voice assistant.

We’ll doubtless see extra partnerships like this between Apple and others going ahead as Apple focuses extra on its providers enterprise. The tech large just lately revised its Q1 2019 outlook to account for slumping iPhone upgrades and poor machine gross sales in China. Nevertheless, Apple persistently highlights its providers enterprise in its quarterly earnings experiences because it has continued to achieve success: in This fall 2018, Apple’s providers enterprise hit $100 billion in income.

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