Enlarge / OnePlus’ final cellphone, the OnePlus 6.

Ron Amadeo

This is an sudden information merchandise that popped up over the weekend: OnePlus, the Android smartphone maker, desires to begin making televisions. OnePlus CEO Pete Lau made an announcement on the corporate boards sensible TV was on the way in which. “We’re constructing a brand new product of OnePlus’ premium flagship design, picture high quality, and audio expertise to extra seamlessly join the house.” Lau mentioned. “We name it: OnePlus TV.”

OnePlus made a reputation for itself within the smartphone house by transport high-end, high quality smartphones at a low worth. There are different Chinese language corporations, like OnePlus rival Xiaomi, which can be additionally utilizing worth as an enormous differentiator, however OnePlus does enterprise in Western markets just like the US and Europe that Xiaomi will not contact. There have been some bumps alongside the way in which, and OnePlus raises its costs yearly, however the firm’s merchandise are nonetheless worth.

Constructing a TV actually appears to be within the realm of risk for OnePlus. The corporate has already launched eight smartphones in 5 years, and it broke into the Western market with zero model recognition. OnePlus did not do that by itself. The corporate will not say that Oppo (owned by Chinese language smartphone big BBK) is its dad or mum firm, however the two corporations are very shut. The official line is that OnePlus “leases Oppo’s manufacturing line,” “shares a part of the availability chain,” and “shares widespread traders” with Oppo. This shut relationship with Oppo has allowed the corporate to outlive the cutthroat world of launching a brand new smartphone model. Contemplate the businesses which have crashed and burned within the US smartphone market across the similar time OnePlus was succeeding: merchandise from Amazon, Fb, Blackberry, Important, LeEco, and Nextbit are all lifeless. Huawei and Xiaomi cannot get a sustained US presence off the bottom, and ZTE’s misdeeds within the US have almost killed the corporate. One way or the other, OnePlus simply retains going.

OnePlus hasn’t mentioned a lot about its TV venture. There isn’t any worth, specs, or launch date, or perhaps a point out of what precisely the set will do. Because the firm makes Android telephones, Android TV might be guess for its TV software program. Hopefully, the TV can even be fairly low cost.


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