Xiaomi is closing in on Samsung as India turns into the second-largest smartphone market.
Xiaomi is having an impressive yr when it comes to gross sales, and because of this the Chinese language producer is transferring up the ranks in India. The corporate bought 23.16 million telephones in Q2 2017, an uptick of 70% from final yr, and hit the 25 million gross sales milestone in simply over three years of operations in India.
In keeping with Counterpoint Analysis, the enhance in gross sales has allowed Xiaomi to cement its place because the second-largest smartphone model within the nation.
Samsung remains to be main the charts, with the South Korean producer’s market share unchanged from final yr at 23%. Xiaomi is now only one level away with market share of 22%, a dramatic rise of 16% from the identical interval a yr in the past.
Counterpoint additionally famous a rise out there share of native producers Micromax and Lava, notably within the function cellphone section:
Samsung and Xiaomi collectively contributed to nearly 45% of the smartphone market. That is the primary time since 2012, that the highest two manufacturers have reached this stage of mixed share, signaling that key manufacturers are ramping up their presence in India.
Moreover, the quarter was marked with return to progress for native handset gamers resembling Micromax and Lava within the smartphone section.
In the meantime, a survey from market analysis agency Canalys revealed that Samsung shipped 9.four million items in Q3 2017, with Xiaomi pushing out 9.2 million items in the identical quarter. That is a 290% enhance from Q3 2016.
Xiaomi’s YoY gross sales elevated by a staggering 290% in India.
Vivo and OPPO additionally noticed sizeable features, and are in third and fourth locations respectively. The Indian smartphone market general noticed a 23% uptick from Q2 2016, with shipments crossing 40 million items for the primary time in 1 / 4. Because of this, the nation is now the second-largest smartphone market on the planet, after China.
With Xiaomi set to unveil a brand new selfie-focused cellphone later this week within the nation, the model will doubtless surge previous Samsung within the coming months.
Xiaomi’s give attention to the finances section means it really works on skinny margins — successfully limiting income — however with the launch of the Mi Combine 2 within the nation, the corporate is laying the groundwork to focus on the mid-range section. From Canalys’ Rushabh Doshi:
Xiaomi’s progress is a transparent instance of how a profitable on-line model can successfully enter the offline market whereas sustaining low overheads.
However Xiaomi focuses on the low finish. It struggles within the mid-range (gadgets priced between INR15,000 and INR20,000 [US$230 and US$310]), the place Samsung, Oppo and Vivo are notably sturdy. Nonetheless, we predict Xiaomi’s continued go-to-market improvements will permit it to overhaul Samsung inside a few quarters.