Enlarge / From Samsung’s press web site. Wait, that brand seems to be acquainted!


Samsung’s official information web site had a little bit of a mishap this week, and by some means Ars Technica’s brand ended up in one of many firm’s press releases. The press launch, first noticed by Android Police, was for an HDR10+ certification and content material program. The accompanying image featured the same old slew of trade logos—Qualcomm, Samsung, ARM, and so forth—after which on the backside, the Ars Technica brand!

The press launch does not point out Ars by identify, however as a substitute lists an organization referred to as “ARSPRO” in Moscow as one in all Samsung’s companions. Apparently somebody at Samsung’s press division Googled (or Bixby-ed?) the “ARSPRO” brand, and the Ars Technica brand popped up as a substitute. (That is doubtless due to our “Ars Professional” from Ars Professional subscription program, which not like “ARSPRO” is just not primarily based in Russia and is actually very superior!)

This is not the primary time Samsung has had a partnership snafu. Earlier this month, the corporate introduced it was partnering with the “Supreme” clothes model in China, solely to have Supreme come out and say Samsung had partnered with a “counterfeit” (however authorized!) model of Supreme.

Samsung has since up to date its press launch to take away Ars’ brand (there’s nonetheless an archive.org model right here). For the file: no, Ars Technica is just not partnering with Samsung.


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