Poor Alex. The younger TechFeed journalist on the coronary heart of “South of Market: The Musical v2” desires to jot down severe tales that maintain corporations accountable for ignoring range and neglecting product security hazards. However listicles like “Prime 10 Faculties for Aspiring Founders to Drop Out Of” and “13 Methods Alexa Was a Fundamental Bitch” all the time get extra site visitors than “boring” articles on equal pay.  

“Depend me out of web page views,” the idealistic Alex declares early within the 90-minute present. “Going rogue!” 

Parodies of the tech world aren’t new, in fact — see HBO’s “Silicon Valley” because the best-known instance. However this one’s accomplished by track and faucet dance. Because the solid croons about enterprise capitalists and billion-dollar valuations, you half count on Erlich Bachman to pop up with jazz arms.

The present, which runs by Oct. 22 at San Francisco’s Marines Memorial Theater, romps by a world of nap pods, treadmill desks, “sturdy self-driving knowledge units” and launch events with robotic strippers however no precise product to point out off but. The play follows Alex (Alex Akin stands out within the position) as she investigates scorching startup ai.ai, which represents “the dawning of the good singularity, the good singularity” (sung, amusingly, to the tune of “Aquarius” from the musical “Hair”). Alongside the best way, she could have discovered love, or a minimum of a pleasant bearded man to hang around with.  

James Seifert (left) and Will Letzler play ai.ai executives in “South of Market: The Musical v2.”

Anna Gravilov

The present is now in its second yr, with all new topical materials. Anybody with web entry will acknowledge tropes like incessant selfie-taking and hashtagging. Tech professionals may even respect the jargon, acronyms and send-ups of oversize Silicon Valley egos.

“Consider in your self,” the solid sings within the finale, “however not an excessive amount of.”  

The present does trace at weightier themes, like some corporations paying lip service, however not far more, to equal pay. Then there’s the track “All of the Emotions,” which runs by the pat Fb reactions accessible in a posh world of political turmoil and pure disasters: “like, love, haha, wow, unhappy, offended,” the refrain goes.

“A part of the premise of that track is that these six reactions … are purported to be ample to work together with the information we’re seeing concerning the world at present,” says Tareq Abuissa, who wrote the music and lyrics. “There’s irony there that they cannot truly seize what we’re observing.”

A lot of the present’s group members have backgrounds in tech or media. Samantha O’Keefe, co-producer with Pat Blute, is head of startup packages at Google Cloud, and Wall Road Journal reporter Rolfe Winkler, who covers startups, performs the clicks-obsessed millennial TechFeed editor who represents all the pieces Alex despises. However the group additionally sought enter past its ranks.   

“We went outdoors of our personal group, operating traces or scenes by people locally and getting their suggestions, each for his or her response and in addition for authenticity,” O’Keefe says.

South of Market, to those that do not hold round San Francisco, refers to an space of the town identified for its abundance of startups. I am penning this from SoMA proper now, although not from a sensory-deprivation-desk tank like a few of these fortunate TechFeed reporters have.

When you’re not anyplace close to SoMA and may’t catch the present, the group is having it filmed and says it is going to be accessible for streaming.

Now, again to my story on 10 methods the web makes use of cat movies to steal your id. (You will not imagine No. 7!)   

Technically Literate: Unique works of brief fiction with distinctive views on tech, completely on Proinertech.

Star Wars at 40: A have a look at the cultural phenomenon that is been thrilling followers for the reason that first movie in 1977.


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