Keep in mind how loopy everybody went in 2016 when consumers stood in lengthy traces for the possibility to purchase Snapchat Spectacles from a robotic?
The gambit could have garnered social media firm Snap 150,000 gross sales of the glasses that shoot and broadcast snaps, however a brand new report from The Info (paywall; through Quarz) means that the hype overshadowed demand, leaving doubtlessly tons of of 1000’s of unsold Spectacles and their components moldering away in warehouses. Final February, the sun shades stared promoting on-line.
A surplus in Spectacles would point out that Snap supposed to promote much more items of the social headgear. A failure to take action would clarify why Snap has needed to lay off workers.
Snap could not have given up on its hardware aspirations, although; there’s been speak it will purchase drone maker Zero Zero Robotics. May snaps-on-a-drone be subsequent?
Snap didn’t reply to a request for remark.