Digital water-cooler Twitter is experimenting with a brand new function that illustrates how many individuals are discussing particular person, widespread tweets by the service.

The function — which, once more, is simply an experiment — seems on embeds of widespread, viral tweets discovered throughout the Web. It replaces the like and retweet icons with a rely of how many individuals are discussing the tweet.

Chatting with Proinertech, Twitter spox Dan Jackson mentioned the function is a “small experiment,” and is a part of the corporate’s efforts to put tweets in a broader “social context.”

It’ll be attention-grabbing if Twitter in the end commits to this. On one hand, that is a direct and visible method of seeing how controversial or pertinent a tweet is. On this respect, an general rely of individuals discussing it feels way more invaluable than mere likes and retweets, which don’t actually signify curiosity significantly effectively. I imply, how usually do you ‘like’ a tweet, after which transfer on and overlook about it?

However eradicating the like and retweet icons altogether looks like a surefire technique to scale back general engagement. In the event you see a humorous tweet and also you need to share it with your pals, you’ll now must click on by. This, I’d argue, feels a lot much less fluid.

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