“Training begins with consciousness.” Waymo’s phrases could not be more true, which is why the corporate has determined to get the phrase out and educate the general public on the advantages of self-driving vehicles.
Waymo on Monday introduced the “Let’s Discuss Self-Driving” marketing campaign. The marketing campaign will see Waymo teaming up with quite a lot of different organizations, together with Moms Towards Drunk Driving, the Nationwide Security Council, the Basis for Senior Residing and the Basis for Blind Kids, to coach the general public on the myriad advantages of autonomous automobiles.
Does this household look terror-stricken to you?
(It is a advertising photograph, so clearly not, however nonetheless…)
Simply perusing these names ought to offer you a good suggestion of what to anticipate. Had an excessive amount of to drink on the bar? Let the robotic automobile deal with the trip residence. A blind or aged individual does not have a dependable technique of transportation? This is an choice. And since not everyone seems to be eager on letting Robotic Jesus take the wheel, there’ll undoubtedly be adverts touting Waymo’s large library of information exhibiting simply how protected these vehicles could be.
“When 94 % of highway crashes at this time contain human error, self-driving vehicles promise a future the place anybody can trip with a driver that by no means will get drunk, drained or distracted,” Waymo wrote in a Medium submit.
The marketing campaign will begin with digital, outside and radio adverts in Arizona. That is an excellent place for Waymo to begin, contemplating the corporate is operating a pilot program the place regular Arizonans have the prospect to make use of Waymo’s fleet of self-driving Pacificas. If an enormous group goes to not simply see, however expertise a self-driving automobile first, it is in Arizona.
You would possibly suppose that at this time’s Intel advert that includes LeBron James in a self-driving automobile can be a part of this, since celebrities are fairly good at attracting folks to numerous causes. Nope, that is only a fairly good coincidence.