Microsoft’s Lumia 550 was one of many first telephones geared up with Home windows 10 Cell. However now, the OS is on the way in which out. 


Invoice Gates has given up his Home windows cellphone. HP is pulling manufacturing of its flagship Home windows handset. Now Microsoft has lastly seen the writing on the wall — there aren’t sufficient individuals utilizing Home windows 10 Cell or sufficient apps to make it viable.

Company vp of Home windows 10 and head of Microsoft’s “PC-Pill-Telephone” division, Joe Belfiore, stated on Twitter Sunday that Microsoft will proceed to assist Home windows 10 Cell with bug fixes and safety updates, however new options and are not entrance and centre.

Microsoft isn’t any upstart within the cellular house. It produced variations of its software program for cellular gadgets for greater than 20 years — beginning with Home windows CE for private digital assistants in 1996, and later with Home windows Cell in 2000.

However the ecosystem has struggled for the reason that launch of Apple’s iOs in 2007 and Google’s Android working system (launched in 2008). Based on the latest gross sales figures from Kantar Worldpanel, Home windows telephones account for simply 1.three % of the market within the US, bested solely by BlackBerry at zero.three %. Evaluate that with Android’s 64 % share of recent cellphone gross sales and 34 % for iOS (figures which are carefully matched within the UK and Australia).

Microsoft has tried to leverage its legacy within the PC house to push additional into cellular — Home windows 10 Cell was billed because the “in all places OS” that may let customers shift seamlessly between desktop, pill and cellular. 

However customers have lengthy complained that the shortage of apps on Home windows Cell gadgets is a deal breaker.

Whereas Belfiore stated Microsoft has tried “very laborious” to supply incentives for app builders to get apps onto Home windows Cell, the “quantity of customers is simply too low for many firms to take a position” within the ecosystem.

However do not low cost a comeback. On the identical day Belfiore poured 140 characters out for Home windows Cell, BlackBerry — the corporate with lower than 1 % market share within the US — unveiled a model new all-touch smartphone, the BlackBerry Movement.

On the earth of cellphones, it appears large manufacturers are by no means actually gone for lengthy. 

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